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HOW TO USE & DUPLICATE

EXECUTIVE SUMMARY

OWNER’S INFORMATION

PRODUCTS & SERVICES

MARKETING

OPERATIONS

FINANCES

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THE MARKET

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Your customer

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Where can you find your customer?

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What motivates your customer?

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MARKET RESEARCH

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Key findings

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IDEAL CUSTOMER

MAREKTING STRATEGY

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MS

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COMPETITOR ANALYSIS

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CA

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SWOT ANALYSIS

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| Strength (What are you doing well?) | Weaknesses (Where do you need to improve?) | | --- | --- | | | | | | | | | | | Opportunity (What are your goals?) | Threats (What road blocks do you face?) | | | | | | | | | |

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